In France, many people sign up for Amazon Prime for the delivery benefits, but the majority of Prime users don't know that their subscription gives them free access to the Amazon Prime Video streaming platform. So, how do you get the word out about this unique service from the brand?
We came up with #AmazonBingeShopping for Amazon Prime Video, a 24-hour initiative that coincided with the launch of season 2 of its original series, Jack Ryan. On its Twitter page, Amazon Prime Video invited viewers to identify items that could be found on Amazon.com that also appeared in episodes of Jack Ryan. Viewers then had to take a screenshot of the items and post them on Twitter using the hashtag #AmazonBingeShopping for a chance to win them.
The series attracted 400,000 views (a 160% increase), more than 5,000 tweets and over 30 million Twitter impressions in the first 24 hours, and the hashtag became the top trending topic in France.