MONEY for Free

To announce its new competitive 5G offer at the same price as 4G, we decided to tackle a historical truth: when something is better, it's more expensive...This is generally true and almost always expected, except with Free.

With a series of scenarios throughout history, going back to cavemen, the brand demonstrated the lasting nature of the principle it costs more if you want something better.  Each film ends with the same conclusion: "Not for free".