New year :
New social original.

Lately, Twitter users have been pushing the boundaries of storytelling, creating fiction threads. As the number one entertainer, Prime Video was the perfect advertiser to enhance this new practice.

So we suggested
they buy the rights to a thread

And teamed up with Squeezie, France’s #1 content creator to turn it into a movie. We rebuilt an entire apartment in a studio and filmed our horror story over a period of 4 days.

WHO premiered
on Halloween night

And the media coverage was way beyond what we'd expected, turning the adaptation of the thread into a global conversation and reaffirming the position of leader for the brand in the world of entertainment.