Maserati chooses Herezie for new MC20 Cielo global campaign.

The Italian supercar manufacturer selected independent agency Herezie to bring to life the multi-touchpoint campaign for “Cielo” the new Spyder version of the iconic MC20 model.

The French agency was appointed to develop strategic and creative work with an integrated communication plan that will be orchestrated in multiple countries.

Following a teaser, the campaign launched globally on May 25th, the day the groundbreaking car model was officially presented in Modena, Italy.

A car with a unique double spirit, capable of creating the highest expression of driving performance and an unprecedented sensorial experience.

The “Beyond the Sky” campaign is based on a 45” film written by Herezie, produced by Recom Farmhouse, shot by the director Alessandra Kila and accompanied by the music of Manuel Pinhero.