Herezie is the most awarded independent agency in France.
And it's all about trust. We trust our clients, we trust our people, we trust our doubts and we trust our gut.
Easy to claim. Impossible to explain.
After working at BBDP and JWT Milan, Andrea joined JWT London as Creative Director for Unilever Worldwide. In 2004, he was named VP Creative Director at JWT Paris, then President and Creative Director of Grey Paris, which he led to becoming the most highly awarded agency at the 2009 Cannes Lions. He founded Herezie in 2010.
After his tenure as general manager of DDB, he founded Callegari-Berville – France’s first independent agency – before being named CEO of Grey France. A board member of the ARPP, France’s regulatory authority, and member of the Communication Ethics Committee, he also served as vice president of the AACC, the French Association of Communication Agencies. He co-founded Herezie in 2010.
With 30+ years experience Alessandro has had the chance to work in Italy, Belgium, USA (Chicago and New York), France and Spain for international communication networks like JWT first and Y&R then.
Alessandro has handled global advertisers like Kraft Foods, Unilever, Kellogg's and Danone for which he covered the role of Global COO handling/coordinating more than 60 countries.
Then Alessandro moved to the local level as Managing Director of Y&R Barcelona, before joining Herezie 2 years ago.
A graduate of Sciences Po in Florence, Claudia has an atypical profile that operates in the crossover between strategy and design. As a strategic planner she worked in Italy and France supporting major international brands. Then, her passion for innovative creation led her to train in design skills thanks to the Innovation & Design Master at Strate School of Design. After working for The Lowe Group, Saatchi & Saatchi and Fjord (Accenture), today Claudia helps Herezie’s clients to anchor their communication and innovation strategy in a deep understanding of consumers’ motivations and aspirations. Claudia also gives strategy classes at Gobelins École de l’Image.
Etienne graduated with a Master’s Degree in Visual Communications at the ECV school in Paris (from which he graduated top of his promotion in 2012). Formerly Creative Director of Fred & Farid, he distinguished himself on Audemars Piguet, Rémy Martin, La Redoute, Amazon and more recently AB InBev brands Tripel Karmeliet and Budweiser.
Since January 2020, he is co-Executive Creative Director of Herezie alongside Paul Marty.
Etienne has won more than 75 international awards
Paul Marty graduated at the top of his class with a Master’s Degree in Digital Marketing & Social Media at Sup de Pub London, and began his career at Marcel (Publicis Group) as a Social Media Creative. In 2016 he joined Herezie as Head of Social Media & Creative Content before becoming, two years later, Associate Creative Director. Paul has contributed to the expansion of the agency’s portfolio, helping to bring in Coca-Cola, Paylib, Amazon Prime Video, and he has won over 30 international creative awards (including Cannes Lions, D&AD, Eurobest, LIA, One Show, Clios etc). In January 2020, he was promoted to Executive Creative Director alongside Etienne Renaux.
After obtaining a Master’s in Accounting, Control and Audit, he spent the first year of his career as an Accounting Assistant at Grey Paris. In 2011, he joined Herezie as an Accountant. Today, he is the group’s Administrative and Financial Director.
Dimitri is the Business Director at Herezie, where he leads the Prime Video & Free accounts.
He has got a 10+ years experience in international advertising and social campaigns acquired in major agencies (Publicis Conseil, TBWA, Ogilvy) and for leading brands (Orange, Coca-Cola, Peugeot).
Over her 15 years of experience, in agencies like BETC or TBWA, Maud-Emilie accompanied various advertisers: Cetelem, Nina Ricci, PMU, GMF, Côte d'Or, Leerdammer, beIN Sports, Allianz, Essilor, Nokia... on different topics: brand platform and campaign deployment, locally or internationally, TV, print, POS, CRM, digital or social. Today, Maud-Emilie will be able to leverage her 360° experience and strategic vision.
11 Cannes Lions
11 The One Show