AMAZON DUBBING EXPERIENCE for Prime Video

How do you highlight the unique experience of Amazon Prime Video and restore the prestige of an essential profession in the world of cinema and series: dubbing?

Dubbing the voice of a famous actor/actress is a dream job for many people, but clearly not very accessible... As part of a unique two-part operation, Amazon Prime Video allowed journalists, influencers and fans of the platform to come and dub cult scenes from their favorite Amazon Originals series in person, watched on by great French dubbing stars in the studio.

The second part of the campaign, currently on TikTok, invites users to dub the clip of their choice in a contest using the platform's "DUET" feature. A jury will elect the winner of the contest who will be able to dub a character in the new season of a primetime video HIT.

The experience was shared throughout the week on Amazon Prime Video’s social platforms via the hashtag #AmazonDubbingExperience. On the program, live recordings and the relay of the best participations. A way to reward those who did not have the chance to be selected for the experiment.

Impact

93,8M
Views on the hashtag
1500
Participations
+7K
New followers