PREJUDICES WHY ? for Cofidis

How do we make Cofidis a brand that is perceived as being on people’s sides and also improve the image of credit?

With credit, as in life, prejudices are difficult to overcome and claim countless victims. Our idea? Demonstrate the absurdity of everyday prejudices to show the absurdity of prejudices about credit.

The campaign's films were viewed nearly 45 million times on the Cofidis YouTube channel.