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The herbal tea market is rapidly expanding and experiencing the emergence of new players. How can Elephant, a historic brand, stand out in this landscape?

Today, there is a veritable mandate for well-being: yoga classes, the Swiss or Danish methods, meditation… However, rather ironically, managing to relax has become a real source of stress!

Capitalize on the brand’s values of simplicity and good mood with a campaign that makes people in the street smile and reminds them that relaxing can be as easy as enjoying a delicious mug of Elephant herbal tea.