THE BIOGRAPHY OF TOMORROW for Google

To promote the power of its Cloud solutions, Google Cloud wanted to directly address the most inaccessible leaders in France. But how could they attract attention and make a difference with a hyper-solicited target: the managers of major companies?

With the help of writers, we transformed extremely accurate and predictive market data collected with Google Cloud tools, into a brand new genre of books: biographies of anticipation, telling the plausible future life stories of 10 top executives, based on data analysis of their markets. 

These executives were able to own the most personalized and confidential book ever, with a foreword written by the world-famous economist Jacques Attali. 

Awards

1 Silver

1 Silver, 1 Bronze

1 Silver

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20%
Of commitment rate