We all know that social inequality exists. How do we move past fatalism and drive people to actively join the fight against it?

What if one player starts a game of Monopoly with a hotel and two houses on Rue de la Paix, while another player is given less money than all the others to start with, or has only one die to play with? Unfair you say?

And yet, these disadvantages illustrate a reality experienced by many people in France: a reality that Herezie wanted to highlight with the Observatoire des inégalités by rethinking the rules of one of the best known board games: Monopoly.

2 editions sold out in the first month and 3 years after the campaign, the game has been commercialized and the idea replicated in 10 countries.