CITÉS for Prime Video

How do you penetrate a fast-growing social network, saturated with more inventive and original content by a public that is said to be as demanding as it is volatile?

To establish its status, while appropriating the very specific codes of TikTok, we proposed to Amazon Prime Video to create the very first 100% TikTok series reinterpreting the classics from French cultural heritage: from the casting, to the design, shooting and editing, ever single stage of production of the series was thought out and carried out using the app’s tools.

A project accepted by Prime Video that resulted in the CITES series, co-produced with Abd Al Malik, composed of 12 episodes lasting 60 seconds with actors who were selected based on auditions organized on Tik Tok.

More than 45 000 applications published on TikTok during the casting. 
27 million views one week after launch
In total, over 105 million views of the series
An idea adapted in three other countries in Europe

Impact

+45K
applications on TikTok
105M
Views
3
Countries

Awards

1 Graphite, 2 Wood

1 Gold

1 Grand Prix, 3 Silver, 2 Bronze

1 Silver, 1 Bronze

1 Bronze

1 Silver, 2 Bronze