COMFORT MY WAY for Triumph

How do we generate brand preference in three distinct markets, namely Asia, Europe and Japan, during the launch of new collections? 

This print campaign has the inclusive aim to sublimate femininity and the beauty of women in all their diversity. Whether it's an ordinary day at work, a sports workout or a special occasion like Valentine's Day, the campaign's message is clear: you no longer have to choose between comfort and femininity. All signed with an art direction in the image of the brand: airy, colorful and especially comfortable!