FREEBOX POP for Free

How can we accompany Free for the launch of its new Free POP box, aimed at a young and tech-savvy public?

Through this campaign, we opted for an ode to pop culture that celebrates the new Freebox with a light, offbeat and mischievous tone that characterizes the brand.

Beyond the fact that the name of the new Freebox remains in everyone's mind, the TVC highlights the main assets of the new product, which are in line with Free's values: its connectivity (5GBit/s speed, Wi-Fi repeater included), its design (small and round), its content (TV/replay included, VOD & SVOD access, soccer application...) and its accessibility thanks to its excellent quality/price ratio