THE DANCER for Vileda

How can we get Generation Z interested in Vileda household products? 

Vileda's signature "It's so good to be home" is not just about a particular time, room or person. That's why, for the new Vileda housewares brand film, we wanted to celebrate this feeling in a unique and, in a way, universal way by enlisting the help of American dancer and influencer from America's Got Talent, Erik Cavanaugh.

His compelling dance skills, overwhelming positivity, and inspiring confidence are the ingredients that make this film special. We worked closely with him to decide what the perfect moves would be, how to best showcase the product's performance, where to let his energy shine, surfaces, lighting, colors, set design, styling, etc.